We Are Hiring: Membership Growth Lead
Canada’s network of great employers is growing. Help us build what comes next.
JOB POSTING: Membership Growth Lead
Location: Remote across Canada (Toronto co-working space available)
Duration: 11 months (February – December 2026)
Compensation: $32.20/hour, 35 hours/week, 3 weeks paid vacation, benefits stipend
Application Deadline: January 14, 2026, 5:00 PM
ABOUT THE BETTER WAY ALLIANCE
The Better Way Alliance (BWA) is a Canada-wide network of employers across all sectors investing in Good Jobs for their staff because it strengthens their businesses and shapes an economy that works for everyone.
Established in 2017, the BWA develops practical resources to support business owners in creating and strengthening Good Jobs practices. We represent the interests of these employers in policy discussions, media, and with business & community groups by sharing real stories about how investing in workers contributes to a more inclusive Canadian economy.
Since 2022, we have advocated for systemic policy innovations that make it easier for all businesses to offer quality jobs – such as rent protections for commercial tenants, access to capital that increases ownership of small businesses and their spaces, and tax credits for employers retaining good jobs.
We are now hiring a full-time (contract) Membership Growth Lead to strengthen and grow our base of members. Currently at 100 members, our vision is to:
Count 150+ members, across every Canadian province & territory by the end of 2026
Engage more of our members in policy and media discussions around the country
Enhance visibility of Good Jobs employers in their local communities, media and in front of elected officials
The BWA team works primarily remotely and welcomes applicants from across the country. We also have access to an inclusive and collaborative coworking space in Toronto, for candidates based locally. This position is funded until December 2026.
POSITION SUMMARY
The Membership Growth Lead’s main objectives are to:
Increase our membership numbers by 50 over 2026
Promote engagement opportunities amongst members and coordinate their involvement
Create content for our communications channels (social media and newsletter) based on collected member stories
The Lead will work closely with the Communications Director on membership growth and content creation. They will work closely with the Knowledge Director on member engagement opportunities and sharing resources to support members.
We are seeking an ambitious and driven individual who will propose new ideas, use rapid feedback cycles to improve our work, and shape our growing organization with their creativity and strategic mindset over the course of this temporary contract.
You know how to communicate with business owners in a way that builds trust and grows the network – respectful, consistent, effective, and yes, fun when the moment calls for it. You’ve executed both cold and warm outreach strategies, and you understand that small business owners respond to authenticity.
SUMMARY OF WORK AREAS
Build membership pipeline to reach 50 net new members by December 2026
Execute targeted outreach to diaspora business groups, settlement agencies, ethnic chambers of commerce, youth business owner groups, and local community networks across Canada
Track outreach metrics and conversion rates to refine targeting and messaging
Follow up on inbound interest from media coverage and social channels
Lead structured onboarding of new members to BWA tools and resources, with the support of a BWA Director
Lead structured onboarding of new members to BWA tools and resources, with the support of a BWA Director
Manage social media channels and newsletter to grow audience engagement
Lead structured onboarding of new members to BWA tools and resources, with the support of a BWA Director
Lead structured onboarding of new members to BWA tools and resources, with the support of a BWA Director
Collect member stories, quotes, short videos, and testimonials for use across communications channels
Recommend improvements to increase reach, open rates, and engagement
Evolve email marketing to leverage segmentation and targeting for membership growth, policy collaborations, and funder relationships
Coordinate member engagement in policy advocacy and media opportunities
Support Policy Working Groups where members provide input on workforce and rent challenges
Recruit and prepare members to participate in media training and join the BWA’s media roster
Share resources and schedule coaching sessions with BWA Directors
Connect members to speaking and advocacy opportunities
EXPERIENCE & QUALIFICATIONS
Experience leading email outreach, including list building and new audience activation
Experience with engagement campaigns combining digital and in-person relationship building
Strong written and verbal communication, with ability to adapt tone across channels (social media, newsletters, presentations, factsheets)
Understanding of email marketing fundamentals: segmentation, targeting, message testing, and performance tracking
Comfortable adapting messaging based on engagement data and feedback to improve reach and response
Ability to lead rapid feedback cycles with insights from members, including providing clear rationale for decision making and adjusting recommendations when new information emerges
Demonstrates sound judgement and professionalism when representing the organization with members, partners, and external stakeholders
Strong coordination, project and time management skills
Works effectively with colleagues, balancing independence with teamwork
Fluent in using digital tools for contact management, outreach, and coordination
Ability to work remotely across Canadian time zones with flexible hours
Additional language skills are an asset
Existing connections in the small business community are an asset but not required
Ability to work flexible hours is essential.
We encourage applications from Black people, Indigenous people, people of colour, Women, people who identify with disability, LGBTQ+ people and people from other equity-seeking groups that face systemic discrimination.
The BWA is a project supported by the Ontario Employment Education & Research Centre (OEERC). The OEERC and BWA are committed to an inclusive and diverse workplace, and a working environment free from all forms of discrimination, harassment and violence. We are committed to understanding how racism, sexism and other forms of oppression result in poor working conditions and health, and are committed to the ongoing work of challenging these oppressions in our work and community.
Submit a cover letter and resume by email to info@betterwayalliance.ca by 5pm, January 14, 2026. Only candidates selected for an interview will be contacted.