Canadian Businesses Creating Good Local Jobs.
Why Do Good Jobs Matter?
Better Way Alliance member businesses…Â
- Recirculate 2-4x more revenue locally than large chains
- Sustain 1,600 high-quality jobsÂ
- Add >5% to monthly profit compared to peers – thanks to their employment practices
- Attract new workers with 50% less effort than non-decent-work companies
Better Way Alliance
Where good business grows.
Discover our Canadian Business Members
We’re growing our membership from coast to coast to coast. Find your local BWA business members in our directory.
From charming cafes to grocery, manufacturing and professional services – find your local Better Way Alliance business members and help them keep creating great local jobs.
Every time you buy from a BWA business, you’re supporting good jobs & businesses that create economic stability in their communities.Â
Is Your Business Being Affected by Commercial Rent Increases?
Our network is recognized for providing high-quality jobs, being socially responsible, and running profitable businesses.
Align your brand with ours and enjoy the prestige & camaraderie of being part of Canada’s only ethical employer network.
Connect with other business owners who are making bold choices, innovating, and investing in their future by creating good local jobs. Join today.
Where Good Business Grows – Since 2017
The Better Way Alliance is a network of Canadian business owners & non-profit executives who know that investing in employees builds stronger organizations and boosts Canada’s economy.
How we help businesses & organizations like yours:Â
- Provide tools to improve job quality, increase sales, and strengthen workplace culture
- Advocate for decent work businesses at all levels of government
- Market your business to values-aligned customers and employeesÂ
- Share opportunities for funding, pilot projects, and learning
- Put you on the B-Corporation or Living Wage Employer path by offering opportunities to engage in civic actionÂ
- Keep you informed with policy updates and decent work research
The Better Way Alliance is Canada’s force for a progressive and positive vision for business owners, their employees, and the neighbourhods they serve.Â
Who is the Better Way Alliance?
You’re in good company! We’re Canada’s think-tank and membership organization dedicated to building a better Canadian economy. Through smart business tools and policy ideas for all 3 governments that improve productivity, employee retention, and local business success rates.Â
- 94 decent work employers across Canada, from BC to Newfoundland
- Almost 40 professional services businesses, including consulting, creative writing, IT and aesthetics
- 16 retailers
- 15 foodservice & breweries
- 13 manufacturers
- Plus plenty of others, including food banks, non-profits, and tourism operators
Check out our full directory for the businesses in your industry that are paving the way in employment standards.
From Our Blog
June 2025 Newsletter | Better Way Alliance
Better Way Alliance | June 2025 Newsletter Let’s address the obvious: yes, we’re alive — and just crawling out from under our busiest, most fruitful Better Business Day (BBD) ever. After an intense advocacy push at Ontario’s legislature, both Lili and I took a step...
Better Business Day 2025 | Queen’s Park
Solutions from Ontario’s employers to stabilize small business growth, create good jobs - and build resilient local economies.Ontario’s small and mid-sized businesses are facing growing instability - rising rent, unpredictable utilities, an uncompetitive insurance...
Better Way Alliance Congratulates Prime Minister Mark Carney; Calls for Bold Action to Stabilize Canadian Businesses
Toronto, ON — April 30, 2025 — The Better Way Alliance (BWA), a national voice for smarter local business policy, congratulates Prime Minister Mark Carney and the Liberal Party of Canada on today’s election results - and extends congratulations to all newly...