Better Way Alliance – Canada’s Ethical Employer Network

Is your business creating good local jobs?

You may ALREADY be a Better Way Business. Read about the Benefits of joining and apply.

Has your Commercial Rent increased?

Dealing with exorbitant rent increases? You’re not alone.

Join our campaign and help us create sensible regulations.

The Business Case for Ethical Employment

Business is changing.
Find out how businesses are creating good local jobs with Paid Sick Days, Higher Wages & Stable Scheduling.

The Business Case for Paid Sick Days + Higher Wages and Fair Scheduling

BWA Members all enjoy benefits from these business practices. From better economic performance to retention and even succession planning – investing in your employees means they’ll invest back in you. Read and find out how these ideas can increase resilience and profitability.

Directory Discover our Canadian Business Members

We’re growing our membership from coast to coast to coast. Find your local BWA business members in our directory. From charming cafes to grocery and professional services – find your local BWA business members and help them keep creating great local jobs.

Is Your Business Being Affected by Commercial Rent Increases?

Can your business afford a 10, 20, or 50% rent increase from one month to the next? We’ve heard from business owners across Ontario and Canada that are being affected by unmanageable rent increases. Join our campaign and take action to protect local brick and mortar businesses.

What is the BWA

The Better Way Alliance is Canada’s Ethical Employer Network.

We are your voice for ethical business practices with governments, politicians, and the media. We’re deeply invested in developing resilient business communities that invest in workers as an organization’s greatest asset.

Read our Origin Story

Who is the BWA Serving?

 The BWA is a network of business owners across Canada.

Whether just starting to adopt ethical employment practices, or a seasoned champion – we’re the organization you’ve been looking for.  Our existing members know that ethical employment practices create competitive advantages for their businesses.  We also know that creating good local jobs is the right thing to do.  We’re building the friendlier future of work in all industries – and especially those that typically underpay and lack benefits.

Meet Our Members


Why Would I Join the BWA?

Businesses across Canada rely on their employees for success.

Joining the BWA connects you to a business network focused on learning, connecting, and researching how we can all create better jobs.

Our members help each other grow through networking and virtual and live learning events. Members have the opportunity to speak with politicians and media to promote practices that foster resilient and vibrant local economies. We’re a growing network that gives socially driven businesses a voice and place to belong.

We want to help you showcase that building a better business is the norm – not an anomaly.

Discover the Benefits of Joining

From Our Blog and Twitter

BWA & B-Corp Event

BWA & B-Corp Event

Join the BWA and B-Corporations from across Canada for a bold discussion. Expand your impact, influence, and leadership through political advocacy. Dig into leadership and success stories from BWA & B-Corp members who advocate for business and worker support - and...