Who we are
The Better Way Alliance is a network of Canadian businesses working toward better wages, fairer commercial rent, and stronger local economies. This policy explains what information we collect through our website, why we collect it, and how we handle it.
Information we collect
We collect information you give us directly, including:
- Newsletter signups: your name, business or organization name, and email address.
- Membership applications: your name, business details, contact information, and any other details you provide through our sign-up form.
- Contact forms and email: whatever you choose to include when you reach out to us.
- Directory and gift guide submissions: business name, product details, images, and links you or your business submit for public listing.
We also collect standard website usage information automatically, such as browser type, pages visited, and approximate location based on IP address, to help us understand how the site is used.
How we use your information
- To send the newsletter and other updates you've signed up for.
- To process and follow up on membership applications.
- To respond to questions and requests sent through our contact channels.
- To publish business listings and gift guide entries you've asked us to include.
- To understand how people use our tools and improve the site over time.
How we share your information
We do not sell or rent your personal information to anyone. We may share information with service providers who help us operate the site — for example, our email newsletter provider — solely for the purpose of providing that service, and only to the extent necessary.
Information you submit for public display, such as a member directory listing or a gift guide entry, is by its nature published on the site and visible to visitors.
Cookies and analytics
Our site may use cookies or similar technologies to remember basic preferences and to understand aggregate site usage. You can control cookies through your browser settings; disabling them may affect some site features.
Data retention
We keep your information for as long as necessary to provide the services above, or as required by law. You can ask us to delete your information at any time, subject to any legal or operational requirements to retain certain records.
Your choices
- You can unsubscribe from our newsletter at any time using the link in any email we send.
- You can ask us to correct or delete the personal information we hold about you.
- You can ask what information we hold about you.
To exercise any of these choices, reach out using the contact information below.
Links to other sites
Our site links to member businesses' own websites and to external tools such as CommercialRent.ca. We aren't responsible for the privacy practices of sites we don't operate, and we encourage you to review their policies directly.
Children's privacy
Our site isn't directed at children, and we don't knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. We'll update the date at the top of this page when we do.
Contact us
Questions about this policy or your information can be sent to hello@betterwayalliance.ca.