We have two exciting events lined up for you!  On Tuesday November 28th, join us for Building Decent Work Into Your Brand.  On Tuesday December 5th, join us for Scheduling for Success!  Both of these events are free and open to BWA Members + the general public.  RSVP below.

Nov 28 | Building Your Decent Work Brand

In 2023 and beyond, people are looking to shop and work at ethical businesses. Make sure you’re using your ethical edge to your advantage.

Join business owners Sam Conover (Broad Lingerie), Josh McJanett (Dominion City Brewing), and Robyn Hobbs (Le Prix Fashion & Consulting) for a discussion on building decent work into your company’s branding.

Explore how 3 Better Way Alliance members are using decent work in their branding to develop strong sales channels and customer & employee retention. During this panel and Q&A, learn:

– How to elevate your brand by embedding genuine ethical principles into your business model and operations
– Practical steps for businesses that want to adopt authentic decent work branding
– Shatter myths that can discourage businesses from embracing such practices

This conversation is a must-attend for any business eager to lead with integrity and cultivate authentic decent work practices. Open to everyone – RSVP below.

Dec 5 | Scheduling Your Staff for Success

How can you use no-cost tools and techniques to retain top staff and improve overall company performance?

Join Christie Johnson from Little Mushroom Catering & Lounge on Tuesday December 5th from 8-9pm EST on Zoom.

Learn how this Waterloo area catering company has become an expert in staff scheduling – and how you can find the right mix for your staff too.

– Unpack the secrets of juggling calendars
– Tap into the rhythm of feedback loops
– Sprinkle some transparent culture magic

LMC is proof that business needs can be met while accommodating 40+ employee’s scheduling needs. Learn the tricks that make this possible – and allow them to thrive in a high pressure industry.

Join us for this informative session and unlock the secrets of great scheduling.

Open to everyone – so bring a +1!

Nov 28 | Speaker Profiles

Josh McJannett | Dominion City Brewing

Before co-founding Dominion City, Josh spent a decade in public affairs advising elected officials and providing strategic and regulatory counsel to some of Canada’s best-known companies.

Dominion CIty strives to operate with respect for employees, customers and community; listening, adapting and learning along the way.

Over the last decade, Dominion City has been a champion for decent work and earned a reputation for brewing quality beer, operating as a caring and contributing member of their community and acting as a leading voice in Ontario’s craft beer community.

Sam Conover | Broad Lingerie

Sam Conover is the owner of Broad Lingerie, a specialty lingerie and swimwear boutique for fuller busted people.

After working in the service and retail industry for many years, Sam realized she wanted to do better, both for customers and for workers! So she founded Broad Lingerie, with a mission to take the fear and stress out of bra shopping by creating a friendly, accessible, and inclusive environment for everyone in it.

Sam strongly believes in dignified work for all, and aims to offer her employees as great an experience as they create for Broad’s customers every day.

Robyn Hobbs | Le Prix Fashion & Consulting

Robyn started Le Prix, her inclusive sustainable fashion business in 2012 when she was entering her last year of Undergrad at Laurier. She studied Environmental Studies and Business and continued to pursue a Masters in Environmental Studies while running Le Prix. 

Le Prix gives back to the community through education, mentorships and various partnerships. She is also a fashion consultant and curates sustainable new and pre-loved pieces from Canada, her #leprixtravels, donations, and other sustainable female-owned Canadian brands. She advocates for sustainability and self-love, carbon offsets online orders and Le Prix’s community has diverted over 3.1 tonnes of waste from landfills.

Dec 5 | Speaker Profiles

Christie Johnson | Little Mushroom Catering

Christie has over 25 years of diverse experience across the private, non-profit, and public sectors, including working in international recruitment, human resources, business development, and the food & beverage industry.


In 2022, Christie joined Little Mushroom Catering as the Director of People & Culture. The company, founded by her sister in 2010, is a leader in Southwestern Ontario, known for its social & environmental sustainability – and innovation in food service.

A Leadership Waterloo Region alumnus, Christie is active in her local community, volunteering in schools, camps, sports, and dance programs. She has taken roles such as chairperson, secretary, and treasurer, and has been involved in initiatives like the Lynn McCauley legacy project and the Food Bank of Waterloo Region. She is also a member of the Elder Abuse Prevention Council in Waterloo Region.

Christie is a skilled facilitator, working freelance to help companies develop effective teams. She values her experiences, focusing on personal and professional development with kindness and humility.

Aaron Binder | Better Way Alliance

Aaron is a long-time business owner (Go Tours Canada & Segway of Ontario) and entrepreneur across multiple industries. His political experience spans multiple political parties and 2 years as President of Corktown Toronto.

Originally a small town kid, he moved to Toronto in his 20s and enjoyed many years moonlighting as a music journalist while building his businesses.

A passionate environmental and Micromobility champion, Aaron also brings a wealth of hands-on political and lobbying experience to the BWA Team.